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Ascential said "good levels of interest" in new Lions "offset long established declines in Print and Outdoor Lions categories." Delegate revenue also declined, "mainly as a result of reduced participation by agency holding companies including Publicis combined with the standardization to a single five-day pass," Ascential said. Partnerships and digital revenue, which comprise 21 percent of Cannes Lions total revenue, did increase 35 percent compared to last year. The company said its launch of "The Work" (a digital resource to provide the creative community with the "intelligence they need to do better business") and "Lions Digital Pass" were steps to "broaden engagement with the creative community beyond the physical environment of Cannes." It said its acquisition of WARC — a digital subscription business to help brands, agencies and media platforms gauge marketing effectiveness across channels — also helped further the festival's year-round digital revenue. Ascential said it plans to bring WARC and "The Work" together as a digital product "that spans both creative excellence and marketing effectiveness." The company said its exit customer engagement survey received one of the highest approval ratings the event has achieved. "Overall, we are encouraged that these developments, together with the well-received format changes and the high level of stakeholder engagement evident during the Festival, position Cannes Lions well for long-term growth," Ascential said in its interim results statement. In an earlier statement, Cannes organizers said it has made its role of managing director for Cannes Lions redundant. "We know from our customers that the Cannes Lions 2018 reset was a real success, but we also know that it has had financial implications for the business," a spokeswoman said in an emailed statement. "As such, we have regrettably made the role of Managing Director, Cannes Lions redundant. We thank Jose Papa for his unwavering commitment to Lions Festivals and his strong leadership of the business throughout this period of change.

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